Website SEO, How Does it Work?
First of all, let’s learn real quick what website SEO is, what it does, and how it works. SEO stands for Search Engine Optimization. It is the process of optimizing a website so that it performs well in organic search results. Ranking high for search terms, which are known as keywords, increases the visibility of a website and leads to a higher number of visitors to the actual website. When working on SEO for your website, you’re basically optimizing your content, keywords and your entire web experience for search engines, web spiders, and crawlers.
An important aspect of SEO is making your website easy for both users and search engines to understand. Search engines have become very sophisticated in the past few years. They are becoming more and more refined to think and scan websites like a human. Making sure that websites don’t fill their website with just keywords instead of useful information that’s easy to read and understand.
What Are Search Engines and Spiders?
Search engines are your Google, Bing, and Yahoo. Those are the most popular search engines out there. Nowadays there are a lot of search engines and different types of browsers. Social media platforms have search engines integrated into their systems, like Facebook or Twitter. Facebook is a search engine in itself. Have you noticed all the content, business pages, and Facebook Shops that are currently on there now? It has grown immensely and the Facebook search function has become an integral part of Facebook’s ecosystem.
1. SEO Is An Investment
The internet has changed so much within the past 10 years. No longer do we have dial-up internet that takes minutes for a single web page to download. We remember those days, don’t we? When we had to hear that noise of the internet successfully connecting and waiting for a web page to come up after that.
Those days are long gone. The world wide web has grown into a money making machine. There are thousands of businesses marketing their business, advertisements pop everywhere you go. There is money to be made out there and if you’re not capitalizing on that sales funnel, you’re losing money.
2. SEO Increases Your Online Visibility
Not only does a website increase the visibility of your business, it also increases the online presence of your products and services. There are people out there looking for the types of services or products that you offer, you just have to optimize your website to target those people. Hiring a marketing company is a good way to start growing your business without having to hire employees.
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3. SEO Is A Long-Term Strategy
We’ve mentioned it. Your website will display your products or services. If you don’t have a website, you won’t show up on search results and if you don’t spend the time and money to market your business, you won’t sell as many products or services. It’s as simple as that. Sure, you can have sales guys and do B2B sales, but why not expand your horizon by reaching prospective clients in different ways. SEO – Search Engine Optimization is a long-term strategy
4. Get Ahead of the Competition
If you have a website don’t expect it to start selling your products instantly. The internet has become the go-to place to make purchases because it’s convenient. People don’t want to drive and spend hours shopping and driving. It’s easier to shop from home and save time and money as well. For that reason, many businesses advertise their products and services as much as they can. The competition is out there and as business owners, we must invest in marketing. Otherwise, we’ll fall behind the competition.
If you were to search for a place to eat, you simply “Google it” right? At least most of us just search for places either on our phones or on our computer because it’s so easy and convenient. If you’re restaurant is optimized for local visibility, chances are that your optimized location will come up on the search results, depending on the location your prospective clients are searching. This is what you need to think about when getting ahead of the competition. There are many different businesses advertising all over the internet. Mobile devices have become one of the most popular gadgets to use when making purchases, search for products, services, or businesses. At The Design Agency, we understand how important Search Engine Optimization is and we research your competition before starting on our SEO strategy. Do you need SEO services? Contact us Here.
1. Mobile Devices and Online Purchases Have Increased In Popularity
The internet has changed so much within the past 10 years. No longer do we have to use dial-up internet connection speeds that would take minutes for a single web page to download. We remember those days, don’t we? The days when we had to hear that noise of the internet successfully connecting and waiting for a web page to come up after that. Those days are long gone. The world wide web has grown into a money-making machine. There are thousands of businesses marketing their businesses, advertisements pop up everywhere you go online. There is money to be made out there, and if you’re not capitalizing on that sales funnel, you’re losing money.
Mobile devices and online shopping have increased popularity immensely. Since 2015 mobile traffic, as predicted (based on numerous studies and mobile eCommerce statistics), have become just as important as desktop traffic. That’s why we emphasize the importance of mobile responsiveness to our clients. With more than half of all internet traffic coming from a mobile device, it is extremely important to make sure your website is optimized for mobile viewing.
2. Increase Visibility and Online Presence
Not only does a small business website increase the visibility of your business and products, it also increases the online presence of your website and brand. There are people out there looking for the types of services or products that you offer. You just have to get them out there for the world to see. Hiring a marketing company is a good way to start growing your business without having to hire employees. It can save you a lot of money without being liable for any employees.
3. Display Your Products and Services Online
We mentioned it earlier. Your website will display your products or services. If you don’t have a website, you won’t show up on search results. If you don’t spend the time and money to market your business, you won’t sell your products. It’s as simple as that. Sure, you can have sales guys and do B2B sales, but why not expand your horizon by reaching prospective clients in different platforms. Companies spend millions creating brochures and distributing them. By having a website you can upload a brochure showcasing your products or services. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
4. There’s Lots of Competition
Competition to come up first on a Google search is so competitive. Pay Per Click (PPC) and Search Engine Optimization (SEO) have become a very important part of a website. A website cannot get the traffic and exposure by uploading it on a server and thinking it will automatically convert. There is a science between having a website and coming up number one on the search engines.
If you have your small business website designed and have taken it online, don’t expect it to start selling your products right away. Having a website is the first step of getting your products and services out there, but it takes time and a lot of work to get your website indexed on the first page of Google. This is where Social Media Marketing, SEO, and PPC come in. Not only that, but Content Marketing is a key component in getting Inbound Marketing. All of these efforts combined make up a good way to market your business through digital marketing.
5. A Small Business Website Increases Online Sales
You may not realize it yet, but having a small business website will increase your online visibility, people will start seeing your products, and in turn, you will start increasing your sales online. It’s just another outlet for you to explore and offer what you’re selling. Your website can sell products at any time. Potential customers are not restricted to your business hours. They can simply go online and purchase products whenever and wherever they want. A website with an online shop can provide a dramatic boost in sales.
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
A report by the US Census Bureau (pictured below) found that 7.5% of Q4-2015 retail sales were acquired from e-commerce. For that fiscal year, this growth measured in at 0.5% annually. But between 2015 and present, growth has increased. It’s set to do it all over again between now and 2020.
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Having a small business website is very important in today’s marketing world. There is so much competition out there that you have to have one. If you own a business it is a must that you hire a marketing or design company to design your business website. You are losing money if you don’t. Having a website also doesn’t mean that you will instantly increase your sales and online presence. Why? Because digital marketing takes time, money and lots of work, but by putting all these actions into play, your business website can generate online visibility and sales.
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There is a new sheriff in town and by sheriff, we mean a brand new marketing and design company, The Design Agency. We are a team of creatives and business minded individuals passionate to take you and your business to the top. Together we have more than 20 years of experience in the marketing field. Sure, we like things to be pretty, but what is the use of something being pretty if doesn’t bring any value to your company right? That is why we focus on data-driven marketing that brings you online presence and brand awareness. We don’t just do something and hope that it works, we make sure we do the necessary research in order to achieve the best results for your company.
Our marketing tactics are not just based on design. We test and look at data to make sure our marketing campaigns will work and make adjustments if we need to in the process. A successful marketing campaign cannot be done by only implementing data into the marketing efforts. A creative strategy has to be put into place and the brand has to come alive in order to connect and generate results. We aim to succeed and impress our clients with our award-winning creative and marketing techniques.