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De’Cordova Eyewear Brand Design

De’Cordova Eyewear was founded by Dr. Kerri-Ann Hodge. She began the company from her deep passion to eradicate eye diseases and help people with their vision. While growing up, Kerri-Ann’s dad experienced serious eye complications which ultimately left him blind. In her quest to find a cure, Kerri-Ann entered the field of optometry and started De’Cordova Eyewear.

Dr. Kerri-Annd Hodge contacted The Design Agency after she had heard of us through a mutual friend. We setup a brand discovery meeting and learned everything we needed to learn about her business and her passion. We studied all the information about her business and started doing research about who her competotors were and were we needed to place her brand. The design and development was easy for us after all the research was involved. After careful conceptualization and branding we came up with a brand that was ideal to her background and undustry.

Icon Design

The icon design depicts the De’Cordova name by incorporating the “d” in De’Cordova and branding in the letter “d” and creating a trendy logo icon easily recognizable.

The main idea was to craft an icon that could be simple and clean enough to be placed on custom frames. The sunglasses and regular glasses would be promoted as the De’Cordova brand.

The Meaning of the Icon

Our client wanted something that could be seen as a standalone branded icon. She wanted an icon that could be timeless and practical. The icon had to be tied to the deep passion to eradicate eye diseases and help people with their vision. While growing up, Kerri-Ann’s dad experienced serious eye complications which ultimately left him blind. In her quest to find a cure, Kerri-Ann entered the field of optometry and started De’Cordova Eyewear.

De’Cordova Eyewear Brand Photography

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